Why Collibre

Collibre is a daily ritual built around a single 30ml shot of premium hydrolysed collagen. We launched in the UK in 2026.

How it started

I’m Marek Niedźwiedź. I’m Polish, I live in Sheffield, and I run a consumer business — Aexea Consumer Ltd — that operates Collibre in the UK.

I came to Collibre the way most people come to anything they end up caring about: by accident. I’d been working with a Polish manufacturer on a different project when I came across their collagen shot — an established product in Poland, sold through pharmacies there for years. What struck me wasn’t the marketing. It was the format. Not a powder, not a sachet, but a small, glass-feel bottle you opened and drank in ten seconds. The taste was the surprise — clean, slightly sweet, no medicine note.

I started taking one every morning. Not because I had a problem to solve, but because the ritual was easy to keep. I’m 49; I live a careful, deliberate life, and I’m not the person who chases miracle products. But I kept buying it, and eventually I started wondering whether the UK had anything quite like it.
It didn’t.

What I found in the UK collagen market

The category in 2025–26 is dominated by squeezy plastic sachets — tear a corner, squeeze it into your mouth, bin the pouch. Most cost between £2 and £3 a day, marketed largely to women in their 30s and 40s, in packaging that looks like it belongs in a gym bag rather than on a kitchen counter.

The products themselves can be perfectly good. The experience around them, to my mind, is not.

One question turned out to be the whole brief for Collibre UK: if you’re going to take something every morning for the rest of your life, shouldn’t the format itself feel worth the ritual?
That’s what we tried to answer with Collibre Gold.

Three decisions we made differently

A glass-feel bottle, not a sachet

This costs more. It ships heavier. It produces more visible packaging. We did it anyway, because a plastic sachet isn’t a ritual — it’s a single-use convenience. A small bottle, taken in ten seconds and rinsed, is a different kind of object. The format does work the contents alone can’t.

A subscription you can actually leave

Plenty of collagen brands run an auto-subscription with friction built into the cancel flow — reviews full of people charged for boxes they didn’t expect, or funnelled through “save offers” before they’re allowed to leave. We don’t do that. Order one box, get one box. Subscribe, and you cancel in your account in one click — no phone call, no retention specialist, no guilt. If we have to fight to keep you, we’ve already failed.

Honest about what collagen actually does

The science on hydrolysed collagen is genuinely mixed, and I’d rather say so than pretend otherwise. So we make no claims about what the collagen itself does. What we can stand behind, we state plainly and exactly as it’s permitted: vitamin C contributes to normal collagen formation for the normal function of skin, bones and cartilage. The twelve vitamins in each shot sit alongside the collagen, each at a meaningful level — and on the product page we set out, vitamin by vitamin, exactly what each one is authorised to contribute.

Collibre works best as part of a life that already has good food, movement and rest in it. We’re not selling a shortcut. We’re offering one honest daily habit that fits alongside the things you already do for yourself.

How Collibre is made

Collibre Gold is made for us in Poland, in a facility I’ve visited myself. The formula is our own — we chose every ingredient in it. The collagen peptides are sourced in Germany, hydrolysed into smaller peptides and produced to GMP food-grade standards. The bottles are filled, sealed and packed fifteen to a box, then shipped to our warehouse in Sheffield — where I packed the first orders that went out, by hand.

Who we built this for

Collibre Gold is for women in their 40s, mostly noticing the small changes the decade brings, and wanting a daily ritual that fits the life they already have, rather than a programme that asks them to rebuild it.

It isn’t a reset, and it isn’t a fix. It’s ten seconds in the morning, taken seriously, with a product made carefully.

If that sounds like something you’d value, I’d be glad to have you.

— Marek Niedźwiedź

The product
Have a question? — marek@collibre.co.uk