Collibre UK — Evidence Page

Most collagen is sold on a promise: smoother skin, fewer lines, a quiet turning-back of the clock. We have chosen not to sell ours that way, and this is the page where we explain why. It is the least glamorous page on the site, and the one we are most proud of.

What collagen actually is

Collagen is the most abundant protein in the body — the structural material in skin, bones, tendons and cartilage. The body makes its own, and makes gradually less of it from the late twenties onward. That is simply biology, not a problem to panic about. Taken as a drink, collagen is hydrolysed — broken into small fragments called peptides so the body absorbs them more readily. Each Collibre shot provides 10g of collagen peptides alongside a complex of twelve vitamins, on a base of pressed apple and lemon juice, gently pasteurised, with no added preservatives.

What the research does, and does not, show

There is a real and growing body of research into collagen peptides, and some of it is encouraging. There is also a great deal it does not settle. The field is still young, the studies are often small, the methods vary, and a number of the trials are funded by the companies that stand to gain from them. Most importantly: having reviewed the evidence, UK and EU regulators have not authorised a single health claim for collagen itself. That is the honest state of play — promising in places, unproven as a whole, and not something any brand is permitted to make claims about. Anyone who tells you collagen is clinically proven to do a particular thing is, at best, ahead of the evidence.

Why we do not wave studies at you

You might expect a page like this to line up a few impressive trials. We deliberately do not, for two reasons. The first is the law: the regulator treats a study presented to imply a product works as making the claim itself, so a citation next to a buy button is not evidence — it is an unauthorised claim. The second is simpler. We would rather you chose Collibre with clear eyes than were talked into it with science you have no easy way to check. If the evidence ever becomes strong enough to claim something, the regulator will authorise the claim, and we will make it then. Not before.

What we are allowed to say — and do

Health claims in the UK work in two parts: the claim must be authorised, and the nutrient behind it must be present at the level the law requires. Collibre’s claims rest not on the collagen but on the vitamins in each shot. Vitamin C is the clearest. At 80mg, one shot provides 100% of your daily reference intake — which is why we can tell you, in the regulator’s own words, that vitamin C contributes to normal collagen formation for the normal function of skin, bones, cartilage and gums.

Each shot also carries a complex of twelve vitamins, and every one is present at the level the law requires to make its claim. So, again in the regulator’s own words: vitamin A, riboflavin, niacin and biotin each contribute to the maintenance of normal skin; biotin also contributes to the maintenance of normal hair; and several of the B vitamins, with vitamin C, contribute to the reduction of tiredness and fatigue. We make those claims because the doses earn them — and we make no others.

The honest bottom line

We cannot promise what collagen will do for you, and we will not pretend to. What we can give you is the opposite of a promise: a clear account of what is in the bottle, at what dose, and exactly which claims the law lets us stand behind. The rest, we are content to leave to you. That is what we mean by beginning before you need to — a considered habit, kept honestly, rather than a cure sold loudly.

This is the product that account is written about.
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